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Saving some pixels

There’s been a lot of hype about “Web 2.o” philosophies floating around this decade and for good reason. Sites have become too cluttered, too complicated and too challenging to engage. As a web designer, it’s important to take every single unneeded element and throw it out the window. Simplicity has taken on a new meaning–both in code and design. I strive to serve the needs of my clients by streamlining a reader’s experience and focus more on showcasing the personality of their business. If it’s a challenge to navigate, you’ve failed, bud.

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